For the past few years the Madison Chamber of Commerce in Southern Indiana has organized the Soup, Stew, Chili & Brew festival right on downtown Madison's Main Street. The festival also serves as a
fundraiser for area non-profits and draws approximately 7,000 attendees each year.
In 2014 the Chamber wanted to update the festival logo, up to this point a mesh-mash of clipart. The new logo needed to reflect that local breweries would be highlighted and craft beer would be available for purchase, thus the bottle cap look.
All around, SSCB 2014 was a success. People loved the new logo, there was a record attendance, and nearly $40,000 was raised for charity.