Venture Out Business Center is a business incubator that offers small businesses and start-ups offices, event space, a commercial kitchen, warehouse storage, and business coaching. Unfortunately, their branding and website did not properly reflect what they had to offer and would not be attractive to new, young start-ups they wished to appeal to.
PMDC was approached to help find a solution. Essentially, VOBC had little to no branding in place, so a logo and colors were established. The logo went through a couple of iterations, as seen below. The ideas of "solid foundation" and "making business take flight" were explored, but finally a "checkmark" design was chosen to represent how Venture Out helps businesses make sure they have everything they need to succeed.
Redesigning the website was more of a refining process. Not only did the new branding need to be applied; the site was in need of an organizational overhaul. There was a lot of redundant copy that had to be stripped-down, many of the featured businesses and partners were lacking their own branding and websites, and everything was being condensed into a one page site. Ultimately, it all came together in a great looking brand that is sure to appeal to new businesses.